Idaho Central Credit Union Selects Priority Financial Group To Elevate Wealth Services Department   

Collaboration marks PFG’s first partnership with a credit union in Idaho, serving as third-party RIA.






PHOENIX, April 9, 2024—Priority Financial Group (PFG), a third-party registered investment advisor (TP-RIA) serving financial advisors and financial institutions, announced a strategic relationship with Idaho Central Credit Union (ICCU), a premier credit union in Idaho and Washington with approximately $10 billion in assets and more than 600,000 members.

Aimed at broadening ICCU’s wealth management offering, the collaboration marks PFG’s inaugural partnership with a credit union in Idaho and the firm’s first credit union client with a Private Client Group.

Under the partnership, PFG will provide middle and back-office compliance, technology, and operations services. Additionally, ICCU will gain low-cost access to some of the world’s leading asset managers, including American Funds and Vanguard.   

According to Chris Jeppsen, vice president of Wealth Management and Private Client Manager at ICCU, the foundation of the relationship lies in a shared philosophy of prioritizing members’ best interests and delivering high-quality financial advice.

“We love the cultural match in partnering with Priority Financial Group, and we’re excited to take our wealth management capabilities to the next level,” said Jeppsen. “Having access to the low-cost Schwab and Fidelity platforms will be a game changer for our advisors and members.”

PFG CEO Mike Prior added, “The ICCU-PFG partnership signifies a unified dedication to innovation, values, and delivering a broader range of personalized financial solutions to ICCU members. Chris and his team represent the type of visionary credit union executives and quality financial advisors who truly care about placing their members’ best interests first.”  


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